What the Dog Saw: And Other Adventures

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What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?

In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping PointBlink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from TheNew Yorker over the same period.

Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the “dog whisperer” who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and “hindsight bias” and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate.

“Good writing,” Gladwell says in his preface, “does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else’s head.” What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.

About the author

Malcolm Gladwell
Malcolm Gladwell
Malcolm Timothy Gladwell CM is an English-born Canadian journalist, author, and public speaker. He is the author of five New York Times bestsellers — The…
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What the Dog Saw is a collection of epic adventures written by Malcolm Gladwell. Known for his radical writing, Gladwell brings together a collection of adventures initially published in The New Yorker. The collection is an exciting mixture of economics, marketing, psychology, social history, and sociology. Gladwell as usual covers a wide spectrum of topics in this work which transforms readers into diverse individuals.The Pitchman tells the tale of a great inventor. Gladwell explores who he is and what people like him tend to be like. He compares these characters to actors. In the end, a resolution is found between their similar personalities.The Ketchup Conundrum explains how food and beverage products are researched, developed, produced, and marketed. Ketchup emerges as a standalone product that sells without the need to diversify like mustard. Gladwell looks into the importance of focusing on a single goal instead of a diversified goal.

Blowing Up offers two ways of investing in the Stock market. He implores investors to find patterns and always bank on chaos.

True Colors investigates and exposes the marketing tools used by hair dye companies to grab the American woman’s interest. It also shows how movements led by women throughout the decade were always pivotal in the types of trends that dye companies gravitated towards.

John’s Rock Error tells the dilemma of an inventor who is a devoted Catholic but still went out of his way to invent a pill for birth control. Gladwell explores his moral dilemma between science and religion.

What the Dog Saw informs readers how dogs are highly sensitive to human body language. It goes further and highlights the importance of training dog owners as a means to also train the dog.

What the Dog Saw and Other Adventures offers a chest full of treasures that brightly shines on their own. While different, the stories so follow intentional patterns set by Gladwell. Reading or listening to this work provides an opportunity for the reader to be fully engaged as you try to uncover these patterns. Grappling with the era of smartphones and the Internet, Gladwell offers a lifeline of facts and dominance over the engaged masses.

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