Many start-ups struggle and fail, especially when they start to grow and scale. Why? Because they aren’t getting the right things done in the right way.
But how do we get the right things done?
We need to clarify what we need to do and how we plan to do it. We don’t just need to know what matters to us, but also how to measure what matters. And our author offers a solution for doing this. OKRs. OKRs are Objectives and Key Results, and they provide a simple but highly effective goal-setting system that links strategy to execution. OKRs are one of the secrets behind Silicon Valley’s startup success stories.
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